Search results for " Viable Systems"

Viable Systems Approach and Consumer Culture Theory: A Conceptual Framework

2013

The aim of this study is to depict the relational dynamics between the firm/ brand and the individual/consumer or communities of consumers. To this aim we propose a conceptual framework, integrating the viable systems approach (VSA) with consumer culture theory (CCT), which considers the individual as an active co-maker of the product/brand (‘prosumer’). The VSA view of the firm overcomes the limitations of CCT research, which is mainly focused on the individual, giving little consideration to the other actors in the context. Among the different approaches under the umbrella of viable systems we chose the VSA because of its emphasis on the analysis of the systemic external relations with th…

Organizational Systems: Managing Complexity with the Viable System Model (Book review)

2013

Academic Spin-Offs and Technological Innovation Diffusion In Less Successful Areas: A Viable System Approach

2011

This paper aims to analyze the role that academic spin offs play in enhancing and speeding up the development and transfer of technological innovation, particularly in less successful areas. The focus on todays’ knowledge-based economy, has increasingly shown that innovation is a social process (Gibbons et al, 1994; Chesbrough, 2003 and 2011) rooted on the interactions and knowledge exchanges among a variety of actors (such as firms, universities, research organizations, government institutions, and so on). Each of these actors is endowed with idiosyncratic and specialized sets of resources, knowledge and capabilities. As a result, the critical determinants of competitive/innovative advanta…

Cybernetics of Value Co-creation

2014

The paradigm shift from value creation to value "co-creation" calls for a deeper grasp of organizational learning in marketing theory. This paper adopts a cybernetic view of the process of value co-creation to shed light on its relevant aspects and to supply a framework to implement operations and strategies to foster this process. Can cybernetics help to better understand the process of value co-creation? Can the Viable System Model (Beer, 1979) be a sound approach to shape a more effective value co-creation process able to achieve higher satisfaction and value? In this theoretical paper we will show how cybernetic can be effectively used to give a positive answer to both questions above

A Viable System View of the Japanese Lean Production System

2011

We highlight the main characteristics of lean production and we analyze them using a viable-systemic perspective. Doing so we consider the lean production with its osmotic interactions with the Japanese business system and we create a framework which highlights the key relations which are essential for the viability of the system.

The incubation process for the creation of viable firms: the case of ARCA Consortium

2015

The aim of this study is to demonstrate that academic incubators play a key role in firm viability. This study develops a new analytic systemic framework that reveals the processes and factors that determine the effectiveness of the incubation process supported by university incubators. We analyse the effectiveness of the incubation process in the incubator of the ARCA Consortium by means of a single case study with an embedded design. In this study, adopting a systemic perspective, we shift the focus from the firm to the context, shedding light on the systemic actions that create the prerequisite conditions for the achievement of the firms’ viability.